The leading Latin American travel insurance company sets its sights on becoming a key player in Europe

Bacana hosts the Assist Card launch event. On 18 April, a press breakfast marked the official commercial launch of Assist Card in Spain. The company, part of Starr Insurance, joins Bacana Communications’ growing portfolio of clients within the travel and tourism sector.

The presentation was led by Julio Álvarez, Country Manager of Assist Card Spain, who highlighted the company’s more than 50 years of experience providing comprehensive travel assistance. Today, Assist Card stands as a category leader across Latin America, known for its reliability, innovation and customer-focused approach.

Its arrival in Spain forms part of a broader international expansion strategy aimed at establishing a strong presence in the European market. “Spain is our natural gateway into Europe, not only because of our cultural ties but also due to the large Latin American community already familiar with our services,” explained Álvarez.

Assist Card’s Expansion Strategy in Europe. Travel insurance communication Spain

Already a leading name in travel insurance across Latin America, Assist Card now aims to position itself among the key players in the European market. As part of this initial phase, the company is introducing a direct-to-consumer business model through a dedicated online platform tailored specifically for Spain.

This strategic move reflects a clear understanding of evolving consumer behaviour, where travellers increasingly prefer to manage their insurance independently and digitally. By prioritising accessibility and user experience, Assist Card is aligning its offering with the expectations of today’s global traveller.

Flexible Travel Insurance Solutions for Modern Travellers

Assist Card enters the Spanish market with a robust portfolio of products, offering coverage options ranging from €60,000 to €3 million. This wide range allows travellers to select the level of protection that best suits their needs, whether for short trips or long-haul international travel.

A key differentiator lies in its customisable approach. Customers can enhance their policies with additional cover options, including pre-existing medical conditions, adventure and sports activities, winter sports, cruise travel and trip cancellation.

This flexibility ensures that each policy can be tailored to individual travel profiles, providing both peace of mind and a more personalised experience.

Digital Innovation and Customer Experience

Assist Card places strong emphasis on technological development to deliver a seamless, fully digital user experience. Recognising the growing demand for self-service solutions, the company has developed an integrated technology ecosystem designed to support travellers at every stage of their journey.

This includes a dedicated mobile app, the My Assist Card web platform and a WhatsApp assistance channel, alongside a 24/7 call centre. Together, these tools ensure that users can access support quickly, efficiently and through their preferred communication channels.

By combining innovation with decades of expertise, Assist Card is positioning itself as a forward-thinking travel insurance provider ready to meet the demands of the European market.

Bacana Communications and the Travel Sector. Travel insurance communication Spain

The launch of Assist Card in Spain further reinforces Bacana Communications’ expertise in the travel and tourism industry. By supporting international brands in their expansion strategies, Bacana continues to build bridges between markets, helping companies establish a strong and meaningful presence in new territories.

This collaboration marks another milestone in Bacana’s commitment to delivering impactful communication strategies that drive growth, visibility and long-term success.

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