Sectors

Bacana Communications boasts a strong track record across various market sectors, supported by specialised teams with extensive experience and in-depth knowledge of emerging trends, consumer behaviour, and competitive landscapes.

Tourism and Gastronomy

Real Estate and Construction

Culture and Design

Health and Beauty

Fashion and Decoration

Consumer Brands and Lifestyle

Bacana Services

Strategic Consultancy

Strategy focus and narrative

brand and context analysis

defining purpose and brand territories

message architecture

channel audit and visibility

multichannel strategy design media

positioning plan

activation and roadmap

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Digital Marketing

We elevate brands in digital environments through strategy, data, and creativity.

comprehensive digital strategy

web design and development

SEO (search engine optimisation)

SEM (search engine marketing)

email marketing and automation

data analysis and reporting

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BRANDING

At Bacana Communications, we define brands with personality, purpose, and consistency.

establishing clear territories and positioning that resonate with audiences

articulation of purpose, personality, and tone of voice

alongside the development of a compelling visual identity and a comprehensive brand manual

rebranding and the evolution of identity

applications and deployment

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PR/EPR COMMUNICATION

We build reputation, foster conversation, and activate community engagement

strategic positioning

media and influencer relations

content that connects

multi-platform visibility

spokesperson management with thorough

monitoring and analysis

effective crisis and reputation management.

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Social Media

Innovative ideas and effective strategies.

Social media strategy

artistic direction and digital aesthetics

content management and editorial calendar

analysis and optimisation

community and reputation management

campaigns and collaborations.

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CO-BRANDING COLLABORATIONS and PARTNERSHIPS

Strategic partner selection

creative proposal design

activation and execution

visibility and amplification

impact assessment.

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Events And Experiences

We activate brands through impactful encounters that communicate effectively.

creative conceptualisation

format and narrative design production and coordination

outreach social calls with like-minded guests

coverage and amplification

impact measurement

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