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servicios para construcción Holcim

Holcim Spain

Holcim, a global leader in sustainable construction solutions that is reshaping the industry through innovative materials, a firm commitment to decarbonisation and a forward-looking vision that redefines standards across the construction market in Spain.

Holcim stands as one of the most influential companies in the construction market worldwide, with a well-established presence in Spain. Its business model integrates cement, aggregates, concrete and advanced building solutions under a clear purpose: building more with less. With a communication strategy rooted in sustainability, innovation and environmental responsibility, Holcim leads the transition towards a more circular and efficient industry. Furthermore, its positioning combines technical rigour and impact-driven vision, making the brand a benchmark for clients, constructors and architects alike.

Communications agency for construction Holcim

Bacana supports Holcim in Spain with a comprehensive digital strategy designed to reinforce its brand authority in the sector and bring its sustainable solutions closer to professionals, constructors, and architects. In this context, the collaboration is built around digital marketing, with campaigns focused on generating qualified visibility and positioning Holcim as the benchmark for construction communication in the online environment.

The management of social media is, equally, a central element of the partnership. Bacana develops content that translates the technical complexity of Holcim’s products and projects into clear, relevant and purpose-driven messages capable of connecting with different audience profiles. Given that real estate market communication on social platforms demands both rigour and storytelling in equal measure, every piece of content is built on a solid editorial foundation that reflects the brand’s values of innovation, sustainability and leadership. Bacana managers LinkedIn, Instagram and You tube.

SEO is, moreover, one of the fundamental pillars of the strategy. As the communications agency for Holcim, Bacana drives organic search performance by identifying the most relevant positioning opportunities in the sector and optimising site content to capture high-intent traffic. Specifically, the work includes the creation and ongoing maintenance of  the web site and new pages aimed at improving the site’s information architecture and strengthening the communication strategy across search engines.

Altogether, the collaboration between Bacana and Holcim responds to a shared objective: building a digital presence as solid and enduring as the materials the brand produces. With this purpose in mind, every action is planned with a long-term vision, integrating data, creativity and sector expertise so that Holcim continues to lead the digital conversation around sustainable construction in Spain.