Hotel Can Alberti, Menorca, Balearic Islands

Bacana has worked as a hotels communications agency for Hotel Can Alberti since 2025. We support this small, boutique house in central Mahón in the way it tells its own story to the world. The project started from a simple premise: a hotel this carefully kept, and so well located in Menorca, deserved communication that felt just as honest. So the first step was building a hotel communication strategy able to carry that warmth, without ever slipping into brochure language.

Over this time we have set up a strategic consultancy process that shapes the brand’s messages across every channel. This way, we define how, when, and to whom each piece of news gets told. From there, digital marketing, SEO and SEM work help Hotel Can Alberti gain visibility among people planning a trip to Menorca. Meanwhile, PR and media relations open space in magazines, blogs, and outlets that cover travel and food.

Likewise, organising press trips has been a key part of the strategy. Journalists and content creators visit the hotel and discover Mahón from the inside. As a result, they carry that experience back to their own audiences with an authentic eye. Indeed, every cultural event or piece of hotel news gets communicated in a coordinated way, so the message reaches the right people at the right time.

For its part, social media rounds out this work with a close, visual narrative. It reflects the hotel’s daily life, its corners, and its Menorcan surroundings, while also showcasing new updates as they happen throughout the year. In short, the partnership between Bacana and Hotel Can Alberti shows something important. A skilled hospitality PR agency can turn a small, carefully kept hotel into a recognisable name within the Balearic hotel scene, without ever losing the character that makes it unique.