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LHW Palacio Arriluce, Bilbao. The Leading Hotels of the World

Palacio Arriluce Hotel — A 19th-century palace on the Basque coast where understated luxury, authentic hospitality and one of the most breathtaking views in northern Spain come together as a single, seamless experience.

Palacio Arriluce Hotel is a five-star luxury property in Getxo, overlooking the Bilbao estuary and the Basque coastline. As a member of The Leading Hotels of the World, it combines the architectural grandeur of a 19th-century palace with the highest standards of personalised service. Its restaurant Delonay brings a refined gastronomic proposition to an already exceptional setting — one that places Palacio Arriluce firmly among the most exclusive hotel destinations in northern Spain. A property where every detail speaks the language of genuine, unhurried luxury.

Communications agency for hotels Palacio Arriluce

Bacana works as the communications agency for hotels for Palacio Arriluce from a strategic and integrated perspective. The collaboration begins with a rigorous strategic consultancy process that defines the hotel’s positioning within the premium hospitality segment and reinforces its differentiation as a member of The Leading Hotels of the World — both in the Spanish market and internationally. With this in mind, every communication action is rooted in a clear narrative: a historic palace that doesn’t just offer rooms, but a way of experiencing the Basque Country that is impossible to replicate elsewhere.

PR and ePR communication sits at the heart of the partnership. Bacana manages media relations with specialist outlets covering hospitality, travel and lifestyle, and organises press trips that bring the most influential journalists directly into the Palacio Arriluce experience — from its exclusive guest suites to the culinary offer at restaurant Delonay. The result is high-value editorial coverage with genuine international reach, the kind that no paid campaign can replicate. As a hospitality PR agency with deep roots in the luxury sector, Bacana knows how to translate a hotel’s essence into stories that resonate with discerning audiences.

Furthermore, Bacana develops the hotel’s social media strategy and coordinates influencer marketing actions with profiles aligned with the worlds of luxury, wellness and fine dining. These collaborations amplify the hotel’s reach across the most relevant digital channels, connecting Palacio Arriluce with audiences who share its values — travellers who seek not just comfort but meaning, not just service but character. Each activation is chosen with care, ensuring that every voice associated with the brand feels genuinely aligned with what the hotel stands for.

In addition to earned and social media work, email marketing allows Bacana to maintain direct, personalised and high-impact communication with the audiences closest to the hotel’s profile. To sum up, this ecosystem of services — strategic consultancy, PR and ePR, social media, influencer marketing and digital communication — confirms why Bacana is the communications agency for hotels that Palacio Arriluce trusts to represent its brand in the luxury hospitality market, both at home and abroad.