“Do it! As if you had nothing to lose. As if you were going to die tomorrow. Even if it seems too far away.”
This iconic lyric by Leiva is the message we all need to sing until we’re hoarse to firmly decide to fight for our purposes. That’s why no one better than the former frontman of Pereza to fill the “IQOS Change Night” with music and good vibes. In an electro-acoustic format and alongside his brother Juancho, leader of the successful band Sidecars, they offered a cathartic and generous show with generational anthems like “Lady Madrid” or “Terriblemente cruel” that galvanized the audience.
Antonio Leiva durante el concierto IQOS
Anthems celebrating a change of habits to enjoy a smoke-free life.
The combination of their music and the message of IQOS made the night unforgettable, as well as smoke-free. One of those days to say: “I was there.” Additionally, to accompany the most intimate moments of the performance, guests received a Christmas bauble from IQOS with a light inside because who needs lighters!
The blue lights adorned the smoke-free space inspired by the deep color of the IQOS ILUMA STARDIFT model. Under the slogan “The purposes that move us,” agencies Bacana and DNOISE were responsible for organizing an exclusive performance at the magical venue of Platea (Madrid), attended by celebrities such as Raquel Arias, Fonsi Nieto, or Beatriz Jarrín, among others, as well as Bacana friends.
IQOS is the new device of Philipe Morrris The device heats tobacco without combustion, but those who did “ignite” were the 200 guests who gathered emotionally, singing along to the hits of the Madrid musician.
“The purposes that drive us”
La agencia de comunicación Bacana se encargó de seleccionar a los 200 invitados a los que se les envió un link para que nos contaran cuáles eran sus propósitos para 2024, unos deseos que compartieron con Leiva a través de unas bolas iluminadas que escondían el propósito de cada invitado. Desde Bacana, solo deseamos seguir soñando con noches libres de humos como “si no supieras que se acaba. Como si fueras a morir mañana”.
Some of the guests