The moving work of Suna Fujita, renowned for her dreamlike world filled with animals and natural landscapes, found the perfect atmosphere at the Rosewood Villa Magna hotel during the past Christmas festivities. Since 2005, the renowned Japanese studio has been developing its unique vision of the world, where pandas, penguins, and otters coexist harmoniously with their human counterparts, reflecting this unique perspective in their unmistakable creations. As they themselves affirm: “We want the world we represent to be a dreamlike, almost utopian place where people can escape to.”
And when it comes to seeking a comforting refuge, there is no other place quite like the Rosewood Villa Magna hotel. From Bacana, we were certain that its Courtyard was the ideal space to host such a unique artwork, immersing visitors in the magical LOEWE Holidays x Suna Fujita collection. To transport them into the escapist universe of the Japanese creatives, we worked in alignment with Rosewood Villa Magna and LOEWE to dress the space with elements and decorative motifs (blankets, cushions, candles, napkins…) inspired by the hand-painted designs of the capsule collection.
Stories and anecdotes from the joyful childhood of artists Shohei Fujita and Chisato Yamano have been immortalized in these decorative elements, which have been admired by the thousands of people who have “escaped” to this mystical refuge on the bustling Paseo de la Castellana. Aware of having one of the most versatile culinary hubs in the capital, Las Brasas de Castellana, we focused on creating a menu that became a gastronomic fusion of oriental and traditional Spanish cuisine.
Our creations captivated the palates of guests and visitors, among which stood out a sweet matcha roll with black sesame cream, a dashi broth with vegetable wontons, or a trio of sandos (Japanese sandwiches) that surprised with combinations like cochinita pibil Teriyaki and shrimp and tobiko salad.
This initiative generated significant media interest, reaching an online audience of 24,606,583 impressions and appearing in influential outlets such as Vogue, ELLE, Harper’s Bazaar, Traveller, Esquire, Mujer Hoy, Tapas, AD, El Mundo, ABC (Summum), Expansión, among others. The secret of a magical corner in Madrid wrapped in the LOEWE atmosphere spread like wildfire on social media, especially on Instagram and TikTok, where videos and reels of the Courtyard LOEWE were shared, reaching millions of interactions and views.
By joining forces with LOEWE and Rosewood Villa Magna, Bacana has provided a unique opportunity to keep dreaming and take refuge in the magical and comforting universe of the prestigious brand in the best possible setting, the historic walls of Rosewood Villa Magna.