Torre del Marques

Hotel communications agency for Torre del Marqués: that is how Bacana sums up its work alongside Torre del Marqués Hotel Spa & Winery. The hotel is a five-star boutique retreat set in Monroyo, in the heart of Matarraña. For under a year now, both brands have built a warm, human-centred communication style together. This approach reflects the soul of an 18th-century tower turned sanctuary for rural luxury tourism. Likewise, the hotel combines a spa, a private winery and sustainable architecture. As a result, it stands out as a singular destination within the Spanish hotel landscape. Furthermore, it belongs to the select Small Luxury Hotels of the World (SLH) network. Equally, it has been awarded Three Keys in the MICHELIN Guide, a recognition that reinforces its prestige.

In turn, Bacana shapes the hotel’s public relations strategy and influencer collaborations. Thus, it places the hotel’s story in outlets specialised in travel, food and wellness. Consequently, the brand gains visibility among travellers seeking authentic experiences and genuine disconnection. Additionally, social media management turns every corner of the property into warm, relatable content. From the vineyards to the spa, each post connects with a community interested in sustainable tourism. Indeed, this consistency builds trust over time. Meanwhile, the team protects the human tone that defines the house, steering clear of any advertising-style language.

Event and experience production rounds out this collaboration. These gatherings range from olive oil and truffle tastings to stargazing nights under Matarraña’s clear skies. Therefore, each activity becomes an opportunity to tell the hotel’s story first-hand. Above all, every experience strengthens the emotional bond between the hotel and its guests. In short, Torre del Marqués and Bacana share one conviction. The house’s communication is authentic, careful and purposeful. So, it represents a hotel committed to sustainability, calm and quiet luxury.