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Rosewood Group

Rosewood Hotel Group

Rosewood Hotel Group brings its A Sense of Place philosophy to Spain, turning Villa Magna Madrid into a warm meeting point where culture, craftsmanship and genuine hospitality come together for every traveler who walks through its doors, from the Golden Triangle of art museums to the quiet corners of Paseo de la Castellana.

Rosewood Hotel Group is an ultra-luxury hotel management company guiding a growing portfolio of hotels, resorts and residences around the world, each one shaped by its founding A Sense of Place philosophy. In Spain, the brand's flagship property, Villa Magna Madrid, channels this purpose-driven spirit through elevated dining, considered design and a deep respect for local culture. As Rosewood Hotel Group's corporate communications agency, Bacana worked alongside the brand's team at group level, bringing a communication agency approach that felt personal rather than promotional across its growing portfolio. Guided by discovery, craftsmanship and connection, Rosewood continues to redefine what luxury hospitality means for travelers seeking authenticity above all.

Hospitality communications agency for Rosewood Hotel Group

Ahead of the opening of Rosewood Villa Magna in Madrid, Rosewood Hotel Group brought in Bacana as the hospitality communications agency for Rosewood Hotel Group. The mandate: a group-wide campaign to build the brand’s awareness across Spain. This collaboration reflected Bacana’s broader expertise as a communication agency for hospitality and travel brands across the country. Throughout this collaboration, our team worked closely with Rosewood Hotel Group to translate its distinctive philosophy into stories that resonated with journalists, editors and content creators nationwide.

Group press trips and individual visits for key journalists became a hallmark of this collaboration, opening the doors of hotels across Rosewood’s international portfolio. Each one gave media a first-hand look at the group’s properties through the eyes of the teams who ran them. Each visit turned into an exercise in media relations that went beyond a simple tour, inviting journalists to experience the sense of place that defined every destination. As a result, coverage of the group in Spain reflected genuine discovery rather than a standard press release. From new destinations to long-standing icons within the group, each press trip introduced journalists to the craftsmanship and character that set Rosewood apart.

Bacana also kept journalists informed of the news that mattered most to Rosewood, from new hotel openings to key appointments within its leadership team. This steady flow of information, coupled with a trustworthy communication agency approach, ensured that every announcement reached the right audience. Consequently, Rosewood’s presence in the Spanish market grew through coverage that felt earned rather than bought.

Through consistent public relations agency support, Bacana helped Rosewood Hotel Group nurture long-term relationships with media, rather than chasing one-off headlines. This close, human approach mirrored the warmth travelers found across Rosewood’s properties, where considered details made every guest feel at home. Overall, in every announcement shared, this same commitment to authentic storytelling defined Bacana’s approach to corporate hospitality communications in Spain.

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