PR/EPR COMMUNICATION

We build reputation, generate conversation, and activate community.

At Bacana, we understand public relations as a strategic tool for positioning brands, connecting with relevant media outlets, and amplifying their presence in the information and social ecosystem.

We combine traditional PR with digital PR (EPR), adapting to the new media environment with focus, sound judgment, and a network of contacts.

We work to help our clients become solid benchmarks, with a recognized and relevant presence among media, influencers, and key audiences.

Strategy and Positioning

We define the approach, key messages, and informational opportunities to transform each brand into an authoritative and purpose-driven source.

Media and Influencer Relations

We forge genuine connections with journalists, editors, content creators, and opinion leaders who set trends and amplify reach.

Content that Connects

We craft messages, opinion pieces, interviews, and articles with a strategic and narrative approach, tailored to each medium and format.

Multiplatform Visibility

We integrate traditional media, digital platforms, and social networks to amplify impact and generate real conversation around brands.

Spokesperson Management

We prepare spokespeople to communicate with clarity, credibility, and confidence, strengthening their role as leaders within and beyond the industry.

Monitoring and Analysis

We track results, measure impact, and refine the strategy with qualitative and quantitative reports that are valuable to the business.

Crisis and reputation management

We support you during sensitive times with prevention plans, action protocols and contingency communication, protecting what is most valuable: your reputation.